Wearable Technology

With the recent launch of the Apple, there has been a lot of buzz about wearable technology. Although wearable technology is relatively new, both engineers and fashion designers still struggle to seamlessly and strategically incorporate technology into fashion. According to Raquel Landers in Wearables Hit the Runway at Fashion Week, “designers should be reaching out to engineers and manufacturers to help them put technology into their beautifully crafted wares.” However, some innovative fashion leaders are on the cutting edge of this new trend. CuteCircuit, an innovative technology brand features apparel with color changing fabrics and Bluetooth-controlled accessories. What technology would you incorporate into your clothing, your shoes or your accessories? Is this a fad or a long-lasting trend? How can technology be incorporated into home décor? Imagine the possibilities!

Twitter Dress

twitter dress



Free Service Helps You Package Your College Experience

Collegefeed Helps You Get Connected

Collegefeed Helps You Get Connected

Collegefeed is a free service that can help students market their college experience to employers. The service also acts as a broker matching student’s experience with firms such as eBay and Cisco Systems. Currently Collegefeed has 1,000 firms paying to use their database. Why do firms like eBay and Cisco pay for this service? They know that soon large numbers of baby boomers will be retiring and they will need assistance finding qualified candidates for these jobs.

Listen to the story on Marketplace.


Congratulations to our Marketing Advisory Committee member Donna Wiederkehr of Dentsu Aegis Network Americas for being named one of Ad Age’s Women to Watch 4014. Donna is a dynamic individual and CMO at Aegis. Her accomplishments also include her tireless and inspiring work to support and build New Hope Homes, a self-sustaining home for Rwandan children. This is much deserved recognition!

Ad Age's Women to Watch 2014

Ad Age’s Women to Watch 2014

Which Mad Men Character Are You?

Mad Men Yourself

Create your own Man Men avatar on the AMC site. You too can work for Sterling Cooper!


Outstanding Marketing Student 2014

CathleenCongratulations to the Century College Outstanding Marketing Student Cathleen Johnston. Cathleen was recently named Supervisor of the National Accounts/Project Team at US Foods and soon will complete her AAS degree at Century College. According to Jeff Jones, 2013 Outstanding Marketing Student, “Cathleen is a leader with goals and the drive to finish a project but yet has the ability to step back, look at the situation and have compassion if needed for others on the project.”

Congratulations Cathleen!

Amazing Agency and Advisory Member

Carat Team

Carat Team

Clockwise: Jan Weinstein, exec VP-managing director; Ed Gorman, exec VP-managing director; Doug Ray, global president, Carat; Will Swayne, exec director, East Coast; Donna Wiederkehr, global chief marketing officer; Michael Epstein, chief strategy Officer; Michelle Lynn, exec. VP-managing director; Andy Donchin, exec VP-director of media investments  Credit: Photo provided by Carat

Congratulations to Marketing Advisory Committee member Donna Wiederkehr and media agency Carat for being awarded Ad Agency 2014 Media Agency of the Year for the second year in a row! According to this Ad Age article, clients claim the secret to Carat’s success is a collaborative culture. Great work Donna and the Carat team!