Branding Specialist David Brier Speaks at Century
Feb. 3, 2012

The Visual Communications Technology program at Century College is proud to announce that branding specialist David Brier will be a guest speaker at their lecture series on February 3, 2012.  Mr. Brier has earned over 350 design and branding awards over the course of his career and will be sharing personal insights that he has learned over the years.  Century students, faculty and staff who have an interest in business, marketing and graphic design will not want to miss out on this opportunity!

Who: Branding specialist David Brier
What: A guest lecture at Century College
When: Friday, February 3, 2012
Where: East Campus in Lincoln Mall

DavidBrier Branding Specialist David Brier Speaks at Century <br>Feb. 3, 2012

Click to view the Official Event Flyer.

In Advertising, Sometmes it is Best to Just Hitch a Ride

There has always been a premium placed on strong creative minds in advertising, but being strongly creative doesn’t necessarily mean a person must develop something fresh and altogether original.  Quite the opposite, if we take a cue from the tech industry we find that some of the most successful ideas out there have come in the form of mashups, or the combining of two existing things into a hybrid of the two.

Recently Wheat Thins did just that by hitching a ride on the popular Family Guy “Hweat “meme.  Here is what the company got by mashing up the two.

So, was this a good mashup, and was it a good idea for Nabisco to tap into Family Guy with this ad?  You decide.

The Reality of Casting Reality Shows

casting call The Reality of Casting Reality Shows

Have you ever wondered how the people who get voted off the island end up on the island in the first place?  In a recent interview with Nicole Foster, we explored reality show casting.

Question:  You are a student in the Marketing program at Century but you also work as a reality-casting producer.  What an interesting job.  Can you tell us what you do as a reality-casting producer?

Nicole:  It is my role to interview candidates, on camera, who made it through initial screening.  I sit down with a person for approximately 20-45 minutes (depending on how in depth the casting is) and encourage them to be as raw as possible.  I also try to obtain some quality sound bytes.  An interview is considered successful, if I can get a range of emotion from the interviewee during that time.  I then select my favorite people, decide how I want to pitch them, and then paint that picture by editing the interview down to 4-5 minutes of my selected content.  I then “sell” them to my casting director who selects her favorites to pitch to the network.  The executive producers ultimately decide on the final cast.  Then I eagerly wait for the show to air to see how “my people” turned out as characters.

Question:  I would image a reality-casting producer living in the heart of Los Angeles. How does someone living in Minnesota end up with such a job?

Nicole: Since the age of 15, I have worked in restaurants and have continued working in this industry for about ten years. Just like other Hollywood success stories, I was in the right place at the right time.  While living in West Hollywood, CA I managed a restaurant called the Bungalow Club on Santa Monica Blvd. Hell’s Kitchen 2 held their wrap party (final celebration after production of the show is complete) at the Bungalow Club.  I started a conversation with the casting director, who interestingly enough went to high school here in MN.  She was looking for someone to join the casting team who had some knowledge of food. Her casting team was great at finding characters, but didn’t have a clue about the actual inner workings of a kitchen.  Ultimately I was hired to work on Hell’s Kitchen 3 as a casting assistant.  I loved my job, was enthusiastic and passionate about my work and moved up very quickly- from casting assistant, to associate, to coordinator, to producer.  This was my full time job until I moved back to Minnesota.  Now, when reality-casting agencies that I worked for in the past cast here in the Twin Cities, I get a phone call.  I consider myself very lucky.

Question:  When casting, what do you look for in a candidate?

Nicole (or Nikki?): This can vary from show to show, but I always need people with confidence and assertion in whatever it is they are saying.  I look for someone I would want to watch on the show: someone who has energy and speaks with fluidity.  I personally love someone who talks with their hands, they appear more animated and that is more watchable then someone who simply sits still.  I also seek someone who is opinionated and passionate about their views.  If it is a challenge show EXAMPLE?, I look for someone competitive and willing to do what it takes to win.  Or someone I think could potentially be overly emotional on the show.  Someone that I think America would root for or against. Ultimately the cast is a puzzle, but we, as a casting team, don’t know what pieces we are working with until we have finished combing of the country and the casting is complete.

Question:  What is the most challenging part of your job?

Nikki:  For me, it has been very hard to not get personally invested in “my people.”  Casting and production are very different.  I get to know the cast as people; while production sees the cast they are working with as simply characters.  It is their job to make an entertaining show regardless of how the cast feels.  I understand it completely, but I grow attached to my candidates.

Question:  If I were selected as a potential candidate, what could I expect?

Nicole:  We interview someone going through the casting process multiple times.  We really begin by digging into who they are and what makes them tick.  When the top 20 to 40 candidates are selected, we fly them to LA for a final screening.  The final screening involves not only an hour-long interview with a room full of executives and cameras, but also a full background check, psychological evaluation, and blood tests.  We get to KNOW our cast.  It is important to keep a wall between you and your candidates, but this is something I will always struggle with.  What is best for them is not best for making an audience tune in.  The sound bytes that are caught during the interviews, usually the ones where they think, “I really shouldn’t have said that!  I don’t know why I did,” are the ones that will inevitably air.  This is why I do not continue with shows through production, it is too hard for me to watch!

Thank you Nikki for a really insightful and interesting interview!

New Vintage Shop Pops-Up in Saint Paul

Junk Love New Vintage Shop Pops Up in Saint Paul

There is a new vintage pop-up shop in Saint Paul, MN called Junk Love. Junk Love is the brainchild of Malia Schroeder, a marketing student at Century College. Malia takes salvaged item and turns them into something special.  She sells found items such as vintage, antique, retro, repurposed and up-cycled items.  Innovator and entrepreneur Malia Schroder also takes plain newer items and make appear old. Some would consider this the “shabby chic” look.

They threw their first weekend-long sale in May of 2011 and have had three other sales since then. For being such a new shop, it has certainly received a lot of buzz around town. They were recognized in Metro Magazine as best of the Twin Cities in 2011 along with a follow-up personal interview with Malia Schroeder who came up with the concept, blogged about in many personal blogs, participated in the first annual Urban Flea Market at the Parkway Theater in Minneapolis and the facebook page has over 300 “likes”…all of this happening in six months time sounds like quite a promising venture.

More recently, Junk Love threw a holiday sale on Black Friday. They had guest vendors at all of the previous sales but they wanted this one to be more of a holiday shopping experience so their thinking behind it was “the more, the merrier.” More vendors mean more advertising, more traffic, and more sales. This experimental sale turned out to be a pretty successful experiment and maybe next year’s Black Friday Sale will be bigger and better and even more successful.

Some things that are in store for Junk Love include possible permanent set-up at a vintage boutique in NE Minneapolis and use of a new venue for weekend sales that they still plan on doing along with the boutique space. The next weekend sale will be sometime between late February and early March of 2012 and will take place at The Lyric at Carleton Place in the “Johnny Lounge” room. It has easier access to a newly accessible parking lot that can be used for Junk Love sales and an entry that does not require the “junk lover” to be buzzed in to check out the sale.

Junk Love is moving up in the world of occasional sales and their goal is to stand out from similar shops; they are well on their way!

To What Degree Does Facebook Affect Student Grades?

I’m usually put off by web infographics since often times they’re little more than a reflection of the creator’s cherry pickin’ persuasions, but this one struck me as thought provoking.

I’ll let it do the talking.

facebook and grades600 To What Degree Does Facebook Affect Student Grades?

Thoughts?

Instant Soup Packaging Problem

 

cupnoodle crop 300x224 Instant Soup Packaging Problem

Inverted Cup of Noodles

If you have instant cup of noodle soups in your house, please take care. Take a look at the bottom of the soup packaging. If the bottom of the cup is narrow, the cup could potentially tip and cause a serious burn.

According to Dr. Warren Garner, director of the burn unit at the University of Southern California’s Country Hospital in Los Angeles, he sees at least two to three patients a week who have been injured by these soup products.  His most common patients are small children who accidentally tip the hot soup onto themselves.  These soups can cause serious burns because the noodles tend to cling to the skin causing deeper burns.

Dr. David Greehalgh, burn unit chief at Shriner’s Hospital and author of a study titled “Instant Cup of Soup: Design Flaws Increase Risk of Burns” states there is an elegant and potentially low-cost solution to the problem.  A safer design can be achieved by simply inverting the cup or flipping it over.

Until the design is changed, parents should make sure the soup is served at a safe temperature and poured into a bowl.

Do you think the manufacturers of these products have a responsibility to make certain the packaging is safe? Can you think of other examples of packaging designed with safety in mind?

Listen to the full story, Why Burn Doctors Hate Instant Soup, on NPR.