A week or so ago we posted an article about new marketing approaches where marketers were dealing a guilt trip to consumers. You can check out that article HERE. In short, marketers were blaming consumers for not being “green” enough, but at the end of the article was also included an old ad from the [...]
Marketers Glare With Green Eyes on the Consumer
A recent trend in marketing has arisen that lays the blame for the degradation of our planet on the consumer! In the last ten years many companies have focused their marketing messages on the ways their company is making changes for the betterment of the environment. These adverts, of course, were tacit recognitions that many [...]
Tiger’s New Nike Commercial – Brilliant or Bewildering?
Nike recently released a new advertisement piece featuring their publicly embattled celebrity endorser, Tiger Woods. Within the commercial is heard Earl Woods, Tiger’s father, doling out some straight talk to his son. The script itself was taken from a previous interview that long pre-dated Tiger’s recent extra-marital scandal. Clearly, in this ad, the script takes [...]
KFC’s Double Down Causing A Customer Double-Take
KFC’s recent release of their new sandwich, the Double Down, is causing quite a stir in the hearts of the brand sensitive public – literally. After releasing a line of grilled chicken products and marketing them as “healthy” choices to their customer, releasing the sloppy looking Double Down may be leaving customers bewildered as to [...]
Breaking News: New Microsoft Smartphones Targeted to Kids
Hello ccmarketers, Has there ever been a good time to create a network of social media tools to communicate with young people? Indeed, now more than ever! We could just be a couple short years away from all Century students carrying social networking enabled (I might say “specialized”) smartphones. I think this article is particularly [...]
