OBSERVATION Tipping cards are a handy way to say thank you WHAT’S HAPPENING The Where’s My Tip? card offers travelers a cashless relief from figuring out what to tip doormen, bellhops, housemaids, valets and concierges (Springwise.com 6.22.10). For a $100 annual membership fee, users get 100 “tip cards,” which they hand to service attendants [...]
Ben & Jerry’s Makes the Social Media Move
More and more large companies are succumbing to the social media movement – and they’re literally moving! In the case of ice cream extraordinaires Ben & Jerry’s, the move to social media has been made at the abandonment of another longstanding e-marketing tool, email. Feedback received from B&J consumers suggested that they would prefer communications [...]
You Could Be Mayor of Ann Taylor!
If you aren’t familiar with Foursquare, it is a location-based social networking website for mobile devices. Users of Foursquare can connect with friends and earn points for checking in at locations. Check in enough and you can be mayor of your favorite venue. Apparel retailer Ann Taylor is testing their first Foursquare promotion by offering [...]
Retired Century Marketing Teacher Launches “Ride in Peace”
So, you still think of retirement as a time to sit on the porch and rock away the day? Not if you’re Jim Kaempfer, retired Century marketing teacher! Consider, we live in a world where we want things our way we want things personalized we expect to have expectations exceeded. And every industry is [...]
