Nike just released a new commercial featuring Lebron James. He has earned a lot of notoriety in the past year, with him debating leaving the Cleveland Cavaliers, buying airtime instead of holding a press conference to state his decision, and leaving the Cavs for the Miami Heat. In the commercial, Lebron asks the question, “What should I [...]
What’s Hot? Heritage Brands and Buying Local
What do Red Wing Shoes, Woolrich and Penguin brand have in common? They are Minnesota labels that are suddenly hot! It seems the recent economic downturn has inspired consumers to consider classic, quality brands from century-old companies, many located right here in Minnesota. Proclaimed “Heritage” brands by the fashion industry, Minnesota companies such as Red [...]
Gap, To Change or Not to Change?
Many of you heard the news in the last few weeks that Gap, the clothing store, had changed their logo. Many people were up in arms about this. After 20+ years of using the same logo, they changed to something that looks like it was made in Microsoft Word. Take a look: That logo debuted last [...]
Mobile Marketing, the Next Untapped Resource?
Yes, this is the marketing blog, not the politics blog, but did anyone catch the article in the October 1, 2010, St. Paul Pioneer Press about the Michelle Bachmann campaign using mobile advertising to reach State Fair goers? In the marketing community, there has been a lot of buzz about mobile marketing. This is the [...]
