It may not seem like the conversation below between Katie Couric and Brian Solis has much to do with marketing, but it does. Marketing, along with all its applications, strategies and aspirations, does not operate in a vacuum. Instead, it is always subject to environmental factors. For example, any kind of print marketing is subject [...]
Is Groupon the best or worst new marketing? Do the math
Let’s suppose you own a small business and you are considering using Groupon, the popular e-coupon. You have heard great things about Groupon and you have heard some very negative news about Groupon. As a business owner, how will you decide? The answer is, do the math. In a recent article, Doing the Math on a [...]
