Chris Wexler (Vice President Group Planning Director for Compass Point Media) will be delivering a lecture this Friday, February 4th in Lincoln Mall entitled “Top Five Things Happening Now That are Changing Marketing.” Chris Wexler has been a key player in notable advertising campaigns such as Microsoft’s “I’m a PC” and Burger King’s “Whopper Sacrifice.” [...]
Beware: Social Media Fatigue!
Just the other day I was discussing with a student the ominous presence of social media fatigue. What is social media fatigue? It can be different things to different people, but in general social media fatigue is the overwhelming feeling one gets when too much communication is streaming into one’s daily life through social media [...]
Two Impressive Marketing Figures to Start the Semester
Hello 2011! As all of us here at Century College spend the next four months hustling between classes, balancing our academic and personal lives, and burning the midnight oil, everyone around us will continue to evolve their behavior patterns in ways that will affect our jobs tomorrow. Just this past week some VERY interesting numbers [...]
