Do you have what it takes to quack Aflac? As you likely have heard, the insurer Aflac fired comedian Gilbert Gottfried, the voice of their Aflac duck, after he twittered remarks making light of the earthquake and tsunami in Japan. According to the company’s chief marketing officer Michael Zuna, “Aflac Japan – and, by extension, [...]
Century Marketing Club Meeting Tuesday, March 29
The faculty in the marketing program at Century College cordially invite any students at Century with an interest in marketing to attend an initial marketing club meeting scheduled for Tuesday, March 29 at 1:00PM in room E2273. Discussions will proceed organically with all in attendance having the opportunity to share ideas and needs that could [...]
A Lesson in Link Building and Marketing
What does link building have to do with marketing? For folks who don’t spend much time immersing themselves in the intersections between emerging technology and marketing, the answer can be elusive, and in truth, it’s probably best left to the nerds – like me. So, as the resident SEO nerd in the Marketing Program I [...]
Free Kindles! Free iPods!
I’m betting this headline got your attention. I heard it on NPR Marketplace Money and thought it would appeal to students. According to tech guru Kevin Kelly, one of the founders of Wired magazine and a favorite on TED, the downward pricing in products such as the Amazon Kindle e-book reader could indicate a trend resulting [...]
