With all of the information floating around the Internet it is hard to decipher between what is fact and fiction. An example of this is when companies (especially in the tech industry) announce a product release or an upcoming event. No one really knows what will come but many guess. One company that seems to [...]
Marketing for Hair Salons
Are you using Facebook to market your salon services and products? According to http://www.beauty-salon-marketing.co.uk/internet-salon-marketing-reasons-use-facebook, Facebook Marketing expert Martin Smith says you should be. In 2007, Martin says “Social networking sites, especially Facebook, have significant implications for business owners, marketers, and entrepreneurs around the world. To keep your business current, you should at least be familiar [...]
Looking Great at 125!
What do you think of Coca-Cola’s 125th Anniversary packaging? The branding and packaging agency Bulletproof worked with the NWEN brand team to create a vintage look reminiscent of World War II pin-up girls. The 125th Anniversary packaging is designed to reconnect customers with nostalgic memories of the past. Why do you think Coca-Cola decided on [...]
Are we hitting the mark when it comes to marketing to baby boomers?
With the number of baby boomers increasing steadily the question companies should be asking themselves is “are we hitting the mark when it comes to marketing to baby boomers”? For some reason by the age of 55 many boomers seem to drop off a marketer’s radar even though boomers control more than $2 trillion in [...]
Century Bookstore Earth Day Sale
Looking for great campus deals on supplies or Century swag? Swing into the campus bookstore this week for the Century Bookstore’s Earth Day Sale. Reminder: Don’t forget to do the world a favor this week by picking some trash up off the campus grounds and depositing it in a proper receptacle. That is, of course, [...]
Humor or Horror – Which PSA Works?
In a recent Minneasota Department of Public Safety news release, the Minnesota Department of Public Safety Office of Traffic Safety released two TV spots addressing the dangers of texting while driving using dark comedy and body bags. The news release and ads are in advance of a statewide distracted driving enforcement effort on April 21. [...]
