This last Spring Semester Teri Otte and I piloted an experimental course in Social Media Marketing here at Century College. The students were excellent and the content intriguing. Everthing went so well that Social Media Marketing will now be offererd as a regular course at Century. No class at Century has ever incorporated such heavy social [...]
Cigarette Packaging Wars
Australia recently announced tobacco advertising legislation to force all cigarettes to be sold in drab, olive-green packaging covered in shocking imagery and health warnings. Under this new law, all cigarette packaging will be void of logos, brand imagery and promotional text. Only the brand name will be displayed in small, uniform text. According to an [...]
Note: A New Method to Send a Note
I wanted to share an interesting example of packaging I came across this week. Have you seen the new “My Bud Light” packaging? According to a recent Anheuser-Busch press release, new Bud Light packaging allows consumers to add a personal message on the bottle’s label. According to Mike Sundet, Bud Light senior director, “This new [...]
Marketing Issues in Rift
Trion Worlds, now known worldwide as the company behind Rift, one of the most successful PC games to date, may finally be encountering their first big issue. Rift is a PC game where you can connect online and play with people across the world doing a multitude of things from questing to raiding. Trion had [...]
Congratulations Century College 2011 Graduates
Congratulations to all the Century College students who participated in the 2011 commencement at Aldrich Arena on Friday, May 13. The program included a greeting from Ms. Christine Rice, Trustee of the Minnesota State Colleges and Universities Board of Trustees. Mr. Tim Deis, co-founder of the St. Paul brand, design and interactive firm Go East, [...]
Radioactive Sushi
Are Japan’s fish radioactive? After the earthquake which lead to a tsunami on March 11th Japanese officials noticed a leak in a Nuclear Power Plant. It was confirmed that the power plant was spilling iodine-131 and cesium-137 radioactive materials into the ocean. One positive aspect of this disaster is that radioactive iodine has a half-life [...]
