There has always been a premium placed on strong creative minds in advertising, but being strongly creative doesn’t necessarily mean a person must develop something fresh and altogether original. Quite the opposite, if we take a cue from the tech industry we find that some of the most successful ideas out there have come in the form of mashups, or the combining of two existing things into a hybrid of the two.
Recently Wheat Thins did just that by hitching a ride on the popular Family Guy “Hweat “meme. Here is what the company got by mashing up the two.
So, was this a good mashup, and was it a good idea for Nabisco to tap into Family Guy with this ad? You decide.
2 Responses
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Lynn Smaagaard Says:
This is right there with “Where’s the Beef” and “Wazzzz Up” So the next time you ask for a Wheat Thin, will you ask for a Hweat Thin?
I just used Family Guy in a PowerPoint the other day that featured Red Bull. Is the target audience for Family Guy the target market for products such as Red Bull and Hweat Thins?
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Stephen Kelly Says:
That’s what I was wondering. If the Hweat Thins target market consisted of mothers who purchase the product for their young children, are Family Guy characters really the best spokespeople?
Then again, maybe the mothers are the ones eating the Hweat Thins and they’re feeding their kids Triscuits.
If so, poor kids.
