Why Does Ms. Brown Need Insurance?

Watch the following commercial. Can you tell which icon is the star of this advertisement? Is it M&M’s Ms. Brown or the Geico gecko or the Geico camel? Do you think the advertisement benefits M&M’s or Geico and who do you think paid for the advertisement?

Read more about the campaign in this Advertising Age article. Do you think shared advertising is an effective strategy?

[youtube]http://youtu.be/3L5mpOGh80k[/youtube]

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