Congratulations to our Marketing Advisory Committee member Donna Wiederkehr of Dentsu Aegis Network Americas for being named one of Ad Age’s Women to Watch 4014. Donna is a dynamic individual and CMO at Aegis. Her accomplishments also include her tireless and inspiring work to support and build New Hope Homes, a self-sustaining home for Rwandan […]

Why Does Ms. Brown Need Insurance?

Watch the following commercial. Can you tell which icon is the star of this advertisement? Is it M&M’s Ms. Brown or the Geico gecko or the Geico camel? Do you think the advertisement benefits M&M’s or Geico and who do you think paid for the advertisement? Read more about the campaign in this Advertising Age […]

Carat Awarded Ad Age’s Media Agency of the Year

Congratulations to Marketing Advisory Committee member Donna Wiederkehr and media agency Carat for being awarded Ad Age’s Agency of the Year. Carat’s clients include Home Depot, Disney, General Motors and Macy’s. Carat leads the Ad Age Agency A-List because of their innovative strategy, creativity and a commitment to clients.

Why Doesn’t Your Fast Food Look Like the Food on the Billboard?

Here is the scenario, and we’ve all been here before. You’re driving down the interstate enjoying the warm breeze against your face or the sound of your favorite tune on the radio when, on the horizon, you spot that U.S. Highway mainstay – the billboard.  With little else to occupy your attention, you squint to […]

Advertisement, Advertisement on the Wall…

[youtube][/youtube] This new technology allows ads to be projected on a bathroom mirror. You’ll see in the video that the advertisement starts to play as the woman approaches the mirror. Do you think this is brilliant or intrusive? What type of advertising would work best in this setting?

Advertising in Cozumel

A lot of the marketing and advertising done in Cozumel, Mexico is done through word of mouth. You walk down the street and you have six workers shouting at you at one time. “Come in my store! I have great prices! Let me show you!” The best phrase I heard in Cozumel was “Everything is […]