Clever Billboard

This British Airways billboard uses flight records to determine which of their planes is flying above the billboard. Notice the young boy on the billboard points at the British Airways plane and exclaims, “Look, it’s flight # from (location). [youtube]http://youtu.be/GtJx_pZjvzc[/youtube]

A Thanksgiving Response to a Changing Market

Listen to this Marketplace Money story about Butterball turkeys. Why do you think Butterball hired a male spokesperson?

What is Innovation?

The following video asks the simple question: What is innovation? Why is innovation critical in business, marketing and entrepreneurship? How can a person become more innovative? [vimeo]http://vimeo.com/77911159[/vimeo]

What Small Businesses May Lose By Using Online Tools | Minnesota Public Radio News

What Small Businesses May Lose By Using Online Tools | Minnesota Public Radio News.

It’s Your Baby!

This is a creative ad from Nationwide. Who is the target market for this ad? Do you notice how most insurance companies use humor in their ads? What do you think of this strategy?    

Babe, get your blue ox over here!

Watch this video that highlights the MNSURE Land of 10,000 Reasons to get health insurance. How is a consistent theme created? Who is the primary audience for these ads? Have you seen the ads? What are your thoughts about the effectiveness of informing the target audience of the message? Click this link to read the […]