The Visual Communications Technology program at Century College is proud to announce that branding specialist David Brier will be a guest speaker at their lecture series on February 3, 2012. Mr. Brier has earned over 350 design and branding awards over the course of his career and will be sharing personal insights that he has [...]
Should Apple Feed the Fire?
With all of the information floating around the Internet it is hard to decipher between what is fact and fiction. An example of this is when companies (especially in the tech industry) announce a product release or an upcoming event. No one really knows what will come but many guess. One company that seems to [...]
Take a Quack at It!
Do you have what it takes to quack Aflac? As you likely have heard, the insurer Aflac fired comedian Gilbert Gottfried, the voice of their Aflac duck, after he twittered remarks making light of the earthquake and tsunami in Japan. According to the company’s chief marketing officer Michael Zuna, “Aflac Japan – and, by extension, [...]
Century Marketing Club Meeting Tuesday, March 29
The faculty in the marketing program at Century College cordially invite any students at Century with an interest in marketing to attend an initial marketing club meeting scheduled for Tuesday, March 29 at 1:00PM in room E2273. Discussions will proceed organically with all in attendance having the opportunity to share ideas and needs that could [...]
How to Build a Professional Digital Footprint
When Chris Wexler, Vice President Group Planning for Compass Point Media, interviews a job candidate, what three qualifications do you think he is looking for? Surprisingly, instead of perusing the candidate’s resume for experience, education or credentials, Mr. Wexler talks with the person he is interviewing and looks for a candidate who is curious, intelligent [...]
Chris Wexler to Speak About the Future of Marketing, Feb. 4 Lincoln Mall
Chris Wexler (Vice President Group Planning Director for Compass Point Media) will be delivering a lecture this Friday, February 4th in Lincoln Mall entitled “Top Five Things Happening Now That are Changing Marketing.” Chris Wexler has been a key player in notable advertising campaigns such as Microsoft’s “I’m a PC” and Burger King’s “Whopper Sacrifice.” [...]
