What do you think of Coca-Cola’s 125th Anniversary packaging? The branding and packaging agency Bulletproof worked with the NWEN brand team to create a vintage look reminiscent of World War II pin-up girls. The 125th Anniversary packaging is designed to reconnect customers with nostalgic memories of the past. Why do you think Coca-Cola decided on [...]
Touch the Rainbow!
Skittles has encouraged its consumers for years to “Taste the Rainbow,” but now, with the magic of YouTube, you can now “Touch the Rainbow.” Uploaded on March 28th, 2011, viewers of the viral commercials, five in all so far, are encouraged to place their finger on their computer screen over a Skittle. Then a video [...]
Free Kindles! Free iPods!
I’m betting this headline got your attention. I heard it on NPR Marketplace Money and thought it would appeal to students. According to tech guru Kevin Kelly, one of the founders of Wired magazine and a favorite on TED, the downward pricing in products such as the Amazon Kindle e-book reader could indicate a trend resulting [...]
The Future is Clear – Glass
Watch this fascinating video A Day Made of Glass by Corning. How will these trends impact our lives? How could these trends be used in marketing? Which of these trends would you find most useful?
What Would You Print?
During a recent Trend Analysis class, we discussed 3D printing and manufacturing. Read the New York Times full article on 3-D Printing. How do you think this technology will change manufacturing and consuming? What other uses do you envision for this technology?
How to Build a Professional Digital Footprint
When Chris Wexler, Vice President Group Planning for Compass Point Media, interviews a job candidate, what three qualifications do you think he is looking for? Surprisingly, instead of perusing the candidate’s resume for experience, education or credentials, Mr. Wexler talks with the person he is interviewing and looks for a candidate who is curious, intelligent [...]
