Course Offerings

Century College offers marketing courses on the leading edge of a rapidly evolving industry. Are you considering registering for classes today? Then an exciting academic journey awaits you! Below you may view course offerings in marketing at Century College. Your path awaits.


MKTG 1020 Visual Merchandising and Store Planning
Description: This course emphasizes merchandise presentation as a seller’s tool for getting customers and clients “in touch” with branded products and services in conventional retail settings as well as non-traditional venues like grocery stores, special events, and trade shows. Students analyze branding and visual image in existing stores and devise ways to physically present products/services to targeted markets. They can expect to apply art principles and elements of design to create store fronts, floor plans, wall elevations, fixture layouts, lighting plans, and select site-appropriate props, mannequins and fixtures. The course stresses creativity and innovation in class projects as well as outside assignments related to student interests or current employment. Prerequisite: MKTG 2050. Recommendation: VCT 1013, or ARTS 1020, or ARTS 1041.
MKTG 1025 Professional Development
Description: This course alerts students to the importance of accurately identifying and assessing elements of the workplace culture – values, norms, behaviors, and ethics that can support employee wellness and satisfaction on the job. Students are encouraged to analyze their current workplace climates relative to their own positions within those organizations. Projects and case studies focus on leadership traits, motivational theory, and teamwork development as well as time-management and stress-management strategies in workplace and classroom settings. Recommendation: Assessment score placement in RDNG 1000 or completion of RDNG 0090 with a grade of “C” or higher; assessment score placement in ENGL 1021 or completion of ENGL 0090 with a grade of “C” or higher.
MKTG 1043 Fashion Marketing Essentials
Description:
This course focuses on the history and traditions of the global fashion industry – from haute couture design to budget-priced mass market apparel. It offers basic information about fabrication and production processes, and provides selling tools like textile basics, fashion terminology, apparel design elements, and color trends that increase sales and profitability at retail. Students also explore the psychological, sociological, and ethical factors that influence both producer and consumer behavior while guiding contemporary marketing strategy at the retail level. Recommendation: Assessment score placement in RDNG 1000 or above, or completion of RDNG 0090 with a grade of “C” or higher.
MKTG 1066 Event Production and Marketing
Description: This course provides necessary background for the execution of special events for commercial businesses and not-for-profit community organizations. Effective planning is a dynamic process that begins well in advance of actual production. It includes organizational mission and goal setting, audience targeting, branding, effective marketing communications, sponsorship development, program planning, logistics, risk management, crisis planning, and a variety of other elements that ensure safety, service, entertainment, and satisfaction for all event stakeholders and participants. Recommendation: MKTG 2050 and MKTG 2063.
MKTG 1790 Independent Study
Description: The variable-credit elective course emphasizes the student’s independent search for advanced knowledge as well as additional hands-on skills beyond current Marketing course offerings. The student and instructor will devise a formal plan of study to satisfy credit workload requirements within the semester timeline.
MKTG 2000 Customer Service Strategies
Description: This course investigates marketing trends and changing practices in the customer service sector. It focuses on developing and managing cost-effective, value-adding service strategies, policies, and procedures to enhance consumers’ experiences with business organizations. The course stresses effective face-to-face and/or electronic communication strategies with both external and internal customers in a variety of business settings. It also covers recent advances in customer relationship management (CRM) strategies, data mining, and Website customer service activities. Recommendation: MKTG 2050 (or concurrent registration). Assessment score placement in RDNG 1000 or completion of RDNG 0090 with a grade of “C” or higher; assessment score placement in ENGL 1021 or completion of ENGL 0090 with a grade of “C” or higher.
MKTG 2005 Entrpreneurship Fundamentals
Description: This course emphasizes basic elements that potential entrepreneurs must consider in preparation for launching a new business venture. It focuses on the tasks involved with the launch of a business, product, and /or service — financial planning, market planning and research, advertising, and project management. Students will also investigate ethics, succession planning, and other essentials needed to create a unique business plan. It stresses innovation in class projects and assignments related to the student’s knowledge and expertise in a particular interest area with business potential. Students present their completed projects to the class at semester’s end. Recommendation: MKTG 2050 and MKTG 2080 (or BMGT 1020).
MKTG 2010 Workplace Leadership
Description: This course explores the responsibilities and scope of frontline leadership from two perspectives – as an internal first step toward a management position in a business and also as an employee. Topics include hiring practices, orientation and training, goal-setting and productivity, scheduling and personnel budgets. The course also covers a variety of important legal issues relative to employers and their employees as well as best practices in team-building, communication, motivation, delegation, morale (climate and culture-building), and employee retention. Recommendation: Assessment score placement in RDNG 1000 or above, or completion of RDNG 0090 with a grade of “C” or higher.
MKTG 2020 Negotiation Strategies
Description: Negotiating is a fundamental skill that can be learned. This course introduces students to the techniques and tactics employed by sales professionals in a variety of business transactions. The skill of principled negotiation is used regularly by people engaged in business but is often overlooked by the same people in the conduct of their daily lives where it can influence and facilitate a number of important human activities. Recommendation: Assessment score placement in RDNG 1000 or completion of RDNG 0090 with a grade of “C” or higher; assessment score placement in ENGL 1021 or completion of ENGL 0090 with a grade of “C” or higher.
MKTG 2035 Trend Analysis
Description: This course focuses on trends – the directions in which marketing concepts, production, and outputs seem to be moving. Sometimes quickly and sometimes slowly, trends traverse the marketplace in response to demand and consumer acceptance. Trend analysis mostly learns from the past but always looks to the future – what consumers will want – because timely anticipation and response to demand is critical to competitiveness and profitability. Recommendation: MKTG 2050. Assessment score placement in RDNG 1000 or above, or completion of RDNG 0090 with a grade of “C” or higher.
MKTG 2050 Principles of Marketing
Description: This course introduces current marketing theories and practices that bring ideas, products, and services to targeted consumers. In a consumer-driven marketplace, the successful conception, pricing, promotion and distribution of products and services depends on scanning the competitive environment; analyzing the constraints affecting marketing decision making; and identifying profitable, effective marketing strategies and tactics. This course provides the foundation for more specialized courses in business and marketing. Recommendation: CAPL 1010 and BMGT 1020. Assessment score placement in RDNG 1000 or above, or completion of RDNG 0090 with a grade of “C” or higher. (Note: MKTG 2050 has two section options: Tu 11:00AM – 12:15PM or an Online Course option. Register for the section that best meets your learning preference.)
MKTG 2055 Electronic Marketing Concepts
Description: This introductory course exposes students to the basic tools for marketing electronically in the business-to-business (B2B) or business-to-consumer (B2C) marketplace. It covers basic e-commerce processes, translating marketing strategies into accessible, attractive, and profitable options for consumers. Students will plan and develop e-commerce components, payment processes, security procedures and customer service delivery plans for online business.
MKTG 2060 Relationship Selling
Description: This course provides comprehensive coverage of contemporary professional selling with an emphasis on a trust-based relationship sales philosophy. Topics include an overview of relationship selling, methods of building effective communication skills and an exploration of sales careers. Students will study techniques to initiate customer relationships and better understand the buyer’s needs, while gaining trust and understanding and establishing solid relationships. Students will also plan sales dialogues and presentations. Recommendation: MKTG 2050 or BMGT 1020. Assessment score placement in RDNG 1000 or above, or completion of RDNG 0090 with a grade of “C” or higher.
MKTG 2063 Advertising and Sales Promotion
Description: This course introduces the basics of sales promotion and advertising as elements of effective sales campaigns that stimulate consumer demand and increase sales of products and services. Under the umbrella of the promotional mix, students will create, discuss and analyze advertisements and promotional pieces. In addition, they will select media as they devise coordinated promotional campaigns employing several promotional tools.
MKTG 2065 Principles of Social Media Marketing
Description: This course will focus on social media marketing in business including the use of various tools and social media marketing strategies to improve online presence for a business or organization as a marketing method communicating with various target markets and stakeholders. This will include search engine optimization, increasing web traffic, use of Twitter, Facebook, YouTube, mobile marketing, blogging, using Google AdWords etc to market products/services to target market. The course will focus on strategies for using social media as well as best practices, communication methods and various options of choice. Students will address ethical issues as well as day-to-day management and implementation of social media marketing activities.Recommendation(s): MKTG 2050. Assessment score placement in RDNG 1000 or completion of RDNG 0090 with a grade of “C” or higher and basic computer skills.
MKTG 2066 Creativity, Innovation and Integrated Marketing Communications (IMC)
Description: This course provides students with multiple opportunities for developing and implementing creative marketing strategies in Integrated Marketing Communications (IMC) campaigns. With emphasis on innovation and creativity, students will plan tactical marketing campaigns for ideas, goods, and services using print advertising, broadcast advertising, and direct marketing among other promotional tools.
MKTG 2080 Retailing Principles and Practices
Description: This course introduces students to retailing strategies that include an examination of various types of retailing options available to consumers today. It addresses “brick-and-mortar” retail stores in conventional shopping areas as well as “bricks-and-clicks” where store retailers also maintain an online presence. Topic include: consumer behavior, store organization, store and non-store retailing trends, technological advances for logistics, inventory control, and customer service delivery. Recommendation: Assessment score placement in RDNG 1000 or above, or completion of RDNG 0090 with a grade of “C” or higher.
MKTG 2780 Marketing Internship
Description:
The internship experience provides an opportunity for marketing majors to work beside marketing practitioners in the field. Students select areas of interest to pursue in the internship setting-sales, advertising, sales promotion, visual merchandising, special events, customer service, and sales force supervision. Students often intern with their current employers but may also work as unpaid interns or volunteers for organizations that they wish to explore. Prerequisite: Last semester before graduation and instructor consent.

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