We all know social media marketing is becoming increasingly important to every company’s marketing mix, but despite this, trepidation over the use of social media often exists at the executive level. This leaves social media marketers in a position of deep explanation, sometimes needing to validate their work (and by extension, their jobs) through the use of the ROI measuring stick.
Those of us who practice social media marketing and PR know how silly this entire charade has become. This is why I find the following video so intensely amusing! Today’s marketing student may soon find herself the target of many stressful questions at her job tomorrow when the bosses say “show me the money.”
The question is – what will you say? For this answer, consider enrolling in MKTG 2065 (Social Media Marketing) here at Century College. Coming this spring! </gratuitous plug>
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One Response
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Lynn Says:
Great clip. I guess the question is, “Am I listening to my customers?” and “How can I best achieve this?”
