KFC’s recent release of their new sandwich, the Double Down, is causing quite a stir in the hearts of the brand sensitive public – literally. After releasing a line of grilled chicken products and marketing them as “healthy” choices to their customer, releasing the sloppy looking Double Down may be leaving customers bewildered as to exactly what KFC’s message to consumers is? To make matters worse, the company’s market share continues to slide, increasingly losing ground to other chicken restaurants such as Chick-fil-A. It seems time for KFC’s leadership to sit down and reanalyze exactly how they market their brand and image to customers.
To read more about KFC’s current troubles and tribulations, take a look at this article.
KFC’s Stunts Make Nightly News but Don’t Stop Sales Slide
For all you health nuts out there, here are a few nutritional comparisons for the Double Down.
The Good
- KFC Double Down: 540 Cals with 32 grams of fat.
- McDonalds Angus Burger with Bacon and cheese: 790 Cals with 39 grams of fat.
- BK’s Whopper with bacon and cheese: 770 Cals with 48 grams of fat!!
The Bad
- KFC Double Down: 540 Cals with 32 grams of fat.
- Chick-Fil-A Chargrilled Chicken Club Sandwich: 360 Cals with 13 grams of fat.
- Subway 6″ Roasted Chicken Breast Sub (no cheese): 311 Cals with 6 grams of fat.
The Embarrassing?
- KFC Double Down: 1,380 milligrams of sodium
- McDonalds Angus Burger with Bacon and cheese: 2,070 milligrams of sodium
- BK’s Whopper with bacon and cheese: 1,380 milligrams of sodium
- Chick-Fil-A Chargrilled Chicken Club Sandwich: 1,240 milligrams of sodium
- Subway 6″ Roasted Chicken Breast Sub: 830 milligrams of sodium
- Recommended daily allowance of sodium for an adult according to the Mayo Clinic: 1,500 – 2,400 milligrams, but closer to 1,500 is ideal.
So, are you rushing out to purchase fast food? 
What sorts of damage control could KFC do to begin repairing what appears to be a brand beaten down by rapid changes in the restaurant industry? I might have a couple ideas, but I want yours.
3 Responses
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Judy Evenson Says:
Looks to me like the good is really bad and the bad is really good. Or am I (eye) seeing this incorrectly.
KFC…. shame on you! PUT AWAY the salt shaker! And quit using transfats!
I’m wondering where Subway lives in the land of “good/bad and embarrasing” as that’s really the only fast food I eat except Taco Bells when the Diamondbacks win – then they give away two free tacos to guests.
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Stephen Says:
Well, apparently I failed in the clarity department.
What I was trying to express is that the Double Down is not quite as unhealthy as the MD Angus Burger or BK Whopper (Good), but unfortunately it’s more unhealthy than comparable other options (Chick-fil-A and Subway). The embarrassing thing is that all fast food at this point is chock-full of sodium, leading us all to early heart disease. The mayo clinic article is pretty clear.Fast food scares me…
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Lynn Says:
My son made a very good comment when I showed him the blog. He said the picture didn’t look as good as the ones in the advertising. In this weeks Newsweek, I saw an article about a Burger King brunch with a mimosa made of Sprite and orange juice.
