Welcome back Century College students!
Last week the shoemaker DC released a video that has gone viral to the tune of 6.5 million Youtube views in just 10 days. They’ve dubbed this a “megamercial,” and you’ll see why. In addition to being rather lengthy by commercial standards (over 8 minutes) and having Hollywood quality special effects (the filming site was Universal Studios), it also features numerous recognizable brand names in addition to DC.
This begs the question – is the megamercial that features a collaboration between complimentary brand names the future of successful online advertising? After all, more brands = more money = potentially greater likelihood of viral success.
You decide, and while you’re at it, see if you can count the number of different brand names featured in this megamercial. Get a pencil and paper ready and sound off your count in the comment section!
3 Responses
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Lynn Smaagaard Says:
Wow, that was one wild ride. It somewhat reminds me of my commute into work last winter.
This also reminds me of a series of BMW Hire short films produced for the internet in 2001 and 2002. Although the BMW Hire series featured only one product, but multiple filmmakers and stars. I thought the dominant product was the Ford Fiesta. Visit YouTube and search for Ford Fiesta commercial from the 1970′s and compare the commercials to the one featured in this blog. I found one commercial that featured race car driver Ted Anthony. Race car driving and the Ford Fiesta have certainly evolved since the 1970′s. How much has marketing contributed to this evolution?
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Randy Says:
whoa. how much did this cost?
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Stephen Kelly Says:
Good question Randy. I checked around the internet a bit and came up empty handed.
I too thought of the BMW commercials Lynn. I think you can have a great viral video without a big budget, but I think a big budget often times creates a video with more legs that stays relevant for more years.
