A week or so ago we posted an article about new marketing approaches where marketers were dealing a guilt trip to consumers. You can check out that article HERE. In short, marketers were blaming consumers for not being “green” enough, but at the end of the article was also included an old ad from the 70′s featuring an Indian man weeping over the destruction of his homeland. As was pointed out in the comment section, there was an odd racist or stereotyping theme to the PSA.
More recently on Ad Age an article has run that deals with the same themes but looks at a new string of commercials. You can read the full article by following THIS LINK, but check out the commercial below. What do you think? Egregious stereotyping, or are some folks just being too sensitive?
2 Responses
-
Lynn Says:
I can add a question to consider: Let’s say that the target audience thinks this is a really funny ad and are not in the least bit offended. In fact, they like the ads so much that they buy the product. Now, on the other hand, there is outrage from individuals (not the target marketing) regarding the ads and requests for any ads to be stopped. What are the pros and cons of running such an ad? What should marketers keep in mind when developing a campaign?
-
Stephen Says:
Pros – sell more!
Cons – possible public relations nightmare?I think eventually the really poor advert choices will cost a company in the long run. The problem is: what constitutes a poor choice? Just how far do you have to take something to have taken it too far? I wish I had an answer to that.
